What can you expect for £75?
June 19, 2008On behalf of the motorist and after so many years in the making, FOXY had hoped for a more demanding code of practice; one that aspired to greatness for a change, not just the same old minimum business standards including an ‘accessible and robust dispute resolution’ system.
Had the benchmark standard been set higher, I feel sure that the number of complaints would start to fall proportionately.
All in all, I am disappointed.
The new Motor Industry Code of Practice for Service and Repair, run by a division of a leading motor industry body, costs £75 to sign up to. Garages, dealerships and fast fit businesses of all sizes and competence levels alike can buy their certificate to say they have signed up to this code knowing that this is going to be backed with serious promotion equating this to best practice; all this to be read by trusting motorists, female and male alike. And they get this without being vetted.
Is this as good as it might be?
Please judge for yourself.
The code asks them to commit to basic business behaviour such as ‘honest and fair services’ and ‘open and transparent prices’ and provides a helpdesk and complaints procedure. Sound familiar? It would if you worked in the industry as there have been other similar models of old.
My point is that many garages and dealerships are SO much better than this already. Granted some others need to be reminded of the basics but there are also those who may well rub their hands in glee at being associated with better businesses for as little as £75, if only to take advantage of the initial communications launch.
This code is not as good as others in existence but how do motorists know this? What about proven and demanding quality schemes like ATA, BSI or OFT approved code status?
The industry has tried this ‘one size fits all’ approach before. If too many garages/dealerships sign up (and they will because it’s too cheap) it will be unsustainable to manage the quality issues. But it’s a nice little earner at an estimated minimum 5000 businesses x £75 at start up. A cool £375,000+ for promotion and complaints handling; FOXY could do wonders with that sort of income.
I’d be even more sceptical if I had invested heavily in going the extra mile to prove my professionalism above others through ATA training, completing the BSI Kitemark process (service and repair or bodywork repairs) or was a Bosch Car Service centre, the only UK garage network to have invested serious time, money and effort in achieving and maintaining the rigorous OFT approved code of practice. Some businesses have more than one of these acronyms, a few have all three. They are the best there are today.
Looking at this from the female motorists point of view, which FOXY is unique in doing, rather than from the industry’s point of view, foxy ladies want to know what their local garage choices are and who and where the best ones are.
This code doesn’t answer either question but it could have done, with a little more ambition at the outset.
Yet I am sure it will be declared a success and I really do hope it does make a difference… BUT it is too cheap and easy for garages to sign up to a ‘me too’ undemanding scheme like this one and opt out later if the going gets tough.
The consumer does not understand this yet.