A better car insurance deal for women?

If you controlled a third of the UK’s private motor insurance market, including a significant portfolio of policies held by better risk women drivers, and this market was predicted to grow by £6bn by 2012, would you choose to sell car insurance brands that are so well known by female motorists? I’m talking about big brands like Direct Line, Churchill and NIG.

That’s the situation the Royal Bank of Scotland is in with the likes of Zurich, AIG and Generali competing for any motor insurance business spoils.

With the marketing job done in terms of brand awareness and so many potential economies of scale to be gained in servicing this business I can’t help thinking that size and status quo is a critical financial advantage for the Bank to leverage. Perhaps we’ll see some brands peeling off instead but surely not the majority unless things are much worse than we realise…

At least this exercise will allow it to put a value on its brands and review ways to make it more competitive in future. Which will be a good thing for female motorists, either way, I’m sure.

Anyone up for a bet?

FOXY Steph

www.foxyladydrivers.com